JOURNAL PAPERS

1.        Chun-Tuan Chang and Xing-Yu (Marcos) Chu (2019), “The Give and Take of Cause-Related Marketing: Purchasing Cause-Related Products Licenses Consumer Indulgence,” Journal of Academy of Marketing Science (SSCI), accepted.

 

2.        Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai (2019), “Quick or Committed? Bundling Time Duration, Cause Type and Product Type in Cause-Related Marketing,” Journal of Advertising Research (SSCI), accepted.

 

3.        Chun-Tuan Chang and Hsin-Yi Wang (2019), “The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness,” NTU Management Review (TSSCI, SCOPUS), accepted.

 

4.        Zhao-Hong Cheng, Chun-Tuan Chang, and Yu-Kang Lee (2019), “Linking Hedonic and Utilitarian Shopping Values to Consumer Skepticism and Green Consumption: The Roles of Environmental Involvement and Locus of Control,” Review of Managerial Science (SSCI), accepted.

 

5.        Chun-Tuan Chang, Pei-Chi Chen, Xing-Yu (Marcos) Chu, Ming-Tsung Kung, and Yi-Feng Huang (2018), “Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing,” Psychology & Marketing (SSCI), 35 (12), 990-1009.

 

6.        Guei-Hua Huang, Nikolaos Korfiatisa, and Chun-Tuan Chang (2018), “Mobile Shopping Cart Abandonment: The Roles of Conflicts, Ambivalence and Hesitation,” Journal of Business Research (SSCI), 85(April), 165-174.

 

7.        Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee, and Xing-Yu Chu (2018), “Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer Differences,” International Journal of Advertising (SSCI), 37(2), 309-336.

 

8.        Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2018), “How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People,” Social Science Computer Review (SSCI), 36(1), 36-56.

 

9.        Hsiu-Wen Liu and Chun-Tuan Chang (2018), Consumer Choice Behavior in Cause-Related Marketing: Who Cares More? Journal of Quality (EI), 25(1), 38-53.

 

10.     Hsiao-Ching Lee, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2017), “The Spell of Cuteness in Food Consumption? It Depends on Food Type and Consumption Motivation,” Food Quality and Preference (SCI), 65(April), 110-117.

 

11.     Hsiao-Ching Lee, Chun-Tuan Chang, Zhao-Hong Cheng, and Yen-Ting Chen (2017), “Will an Organic Label Always Increase Food Consumption? It Depends on Food Type and Consumer Differences in Health Locus of Control,” Food Quality and Preference (SCI), 63(Aug.), 88-96.

 

12.     Chun-Tuan Chang, Yu-Kang Lee, and Zhao-Hong Cheng (2017), “Baby Face Wins? Examining Election Success Based on Candidate Election Bulletin Via Multilevel Modeling,” Asian Journal of Social Psychology (SSCI), 20(2), 97-112.

 

13.     Yu-Kang Lee, Chun-Tuan Chang, and Pei-Chi Chen (2017), “What Sells Better: Fear or Hope? It Depends on Whether the Environmental Issue Is Global or Local,” Journal of Advertising Research (SSCI), 57(4), 379-396.

 

14.     Chun-Tuan Chang and Pei-Chi Chen (2017), “Cause-Related Marketing Ads in the Eye Tracker: It Depends on How You Present, Who Sees the Ad, and What You Promote,” International Journal of Advertising (SSCI), 36(2), 336-355.

 

15.     Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2017), “Heads-Down Tribes Across Four Asian Countries: Antecedents of Smartphone Addiction,” International Journal of Mobile Communications (SSCI), 15(4), 414-436.

 

16.     Chun-Tuan Chang and Ching-Chiao Feng (2016), “Bygone Eras vs. the Good Ol’ Days: How Consumption Context and Self-Construal Influence Nostalgic Appeal Selection,” International Journal of Advertising (SSCI), 35(3), 589-615.

 

17.     Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2016), “Helpful-Stressful Cycle? Psychological Links Between Type of Mobile Phone User and Stress,” Behaviour & Information Technology (SSCI), 35(1), 75-86.

 

18.     Chun-Tuan Chang and Minh-Hsuan Tung (2016), “Intergenerational Appeal in Advertising: Impacts of Brand-Gender Extension and Brand History,” International Journal of Advertising (SSCI), 35(2), 345-361.

 

19.     Chun-Tuan Chang and Cheng-Xuan Chen (2015), “Babyface Effects: A Double-Edged Sword in Healthcare Service Evaluations,” Asian Journal of Social Psychology (SSCI), 18(4), 325-336.

 

20.     Chun-Tuan Chang and Zhao-Hong Cheng (2015), “Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing,” Journal of Business Ethics (SSCI), 127(2), 337-350.

 

21.     Yu-Kang Lee, Chun-Tuan Chang, You Lin, and Zhao-Hong Cheng (2014), “The Dark Side of Smartphone Usage: Psychological Traits, Compulsive Behavior and Technostress,” Computers in Human Behavior (SSCI), 31, 373-383.

 

22.     Chun-Tuan Chang and Chien-Hun Tseng (2013), “Can Sex Sell Bread? The Impacts of Sexual Appeal Type, Product Type and Sensation Seeking,” International Journal of Advertising (SSCI), 32(4), 559-585.

 

23.     Yu-Kang Lee, You Lin, Zhao-Hong Cheng, and Chun-Tuan Chang (2013), “When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction,” Journal of Behavioral Addictions, 2(1), 22.

 

24.     Chun-Tuan Chang and Ching-Ting Yen (2013), “Missing Ingredients in Metaphor Advertising:  The Right Formula of Metaphor Type, Product Type, and Need for Cognition,” Journal of Advertising (SSCI), 42(1), 80-94.

 

25.     Chun-Tuan Chang and Hsiu-Wen Liu (2012), “Goodwill Hunting? Influences of Product-Cause Fit, Product Type, and Donation Level in Cause-Related Marketing,” Marketing Intelligence and Planning, Vol. 30 (6), 634-652. 

 

26.     Chun-Tuan Chang, Ya-Ting Yu, and You Lin (2012), “Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising,” in Advances in Consumer Research, Volume 40, eds. Zeynep Gurhan Canli, Cele Otnes and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, pp. 705.

 

27.     Chun-Tuan Chang (2012), “Are Guilt Appeals a Panacea in Green Advertising? The Right Formula of Issue Proximity and Environmental Consciousness,” International Journal of Advertising (SSCI), Vol. 31(4), 741-771.

 

28.     Chun-Tuan Chang (2012), “Missing Ingredients in Cause-Related Advertising: The Right Formula of Execution Style and Cause Framing,” International Journal of Advertising (SSCI), Vol. 31 (2), 231-256.

 

29.     Yu-Kang Lee and Chun-Tuan Chang (2011), “Missing Ingredients in Political Advertising: The Right Formula for Political Sophistication and Candidate Credibility,” The Social Science Journal (SSCI), Vol. 48 (4), 659-671.

 

30.     Chun-Tuan Chang (2011), “Guilt Appeals in Cause-Related Marketing: The Subversive Roles of Product Type and Donation Magnitude,” International Journal of Advertising (SSCI), Vol. 30(4), 587-617.

 

31.     Chun-Tuan Chang, and Yu-Kang Lee (2011), “The 'I' of the Beholder: How Gender Differences and Self-Referencing Influence Charity Advertising,” International Journal of Advertising (SSCI), Vol. 30 (2), 447-478.

 

32.     Chun-Tuan Chang, and Yu-Kang Lee (2010), “Effects of Message Framing, Vividness Congruency, and Statistical Framing on Responses to Charity Advertising,” International Journal of Advertising (SSCI), Vol. 29 (2), 195-220.

 

33.     Yu-Kang Lee, and Chun-Tuan Chang (2010), “Framing Public Policy: The Impacts of Political Sophistication and Nature of Public Policy,” The Social Science Journal (SSCI), Vol. 47, 69-89.

 

34.     Chun-Tuan Chang, Ting-Ting Chen (2010), “Guilt Appeals in Cause-Related Advertising: When Does a Guilt Appeal Backfire?” in Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research, 522.

 

35.     Chun-Tuan Chang, and Yu-Kang Lee (2009), “Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal,” Journal of Applied Social Psychology (SSCI), Vol. 39 (12), 2910-2935.

 

36.     Chun-Tuan Chang, Ting-Ting Chen (2009), “Consumer Response to Harmful Products with Cause-Related Marketing: Influences of Product-Cause Fit and Product Type,” in Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, 793-794.

 

37.     Chun-Tuan Chang, Yu-Kang Lee, Kuang-Hao Chen (2009), “The “I” of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising,” in Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, 748-749.

 

38.     Chun-Tuan Chang (2008), “To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior,” Psychology & Marketing (SSCI), Vol. 25 (12), 1089-1110.

 

39.     Yu-Kang Lee, and Chun-Tuan Chang (2008), “'A Social Landslide': Social Inequalities of Lottery Advertising in Taiwan,” Social Behavior and Personality (SSCI), Vol. 36 (9), 1423-1437.

 

40.     Yu-Kang Lee, and Chun-Tuan Chang (2008), "Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors," International Journal of Educational Advancement, Vol. 8 (1), 13-24.

 

41.     Chun-Tuan Chang, and Lee, Chia-Ying (2008), “All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision,” in Cele Otnes (Ed.), European Advances in Consumer Research (Vol. 8) (pp.491-492), Provo, UT: Association of Consumer Research.

 

42.     Chun-Tuan Chang, and Yu-Kang Lee (2008), “All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing,” in Angela Y. Lee and Dilip Soman (Eds.), Advances in Consumer Research (Vol. 35) (p.652), Provo, UT: Association of Consumer Research.

 

43.     Chun-Tuan Chang, and Yu-Kang Lee (2008), “The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing,” in Angela Y. Lee and Dilip Soman (Eds.), Advances in Consumer Research (Vol. 35) (p.780-781), Provo, UT: Association of Consumer Research.

 

44.     Yu-Kang Lee, and Chun-Tuan Chang (2007), “Who Gives What to Charity? Characteristics Affecting Donation Behavior,” Social Behavior and Personality (SSCI), Vol. 35 (9), 1173-1180.

 

45.     Chun-Tuan Chang (2007), “Interactive Effects of Message Framing, Product Perceived Risk, and Mood — The Case of Travel Healthcare Product Advertising,” Journal of Advertising Research (SSCI), Vol. 47 (1), pp. 51-65.

 

46.     Chun-Tuan Chang (2007), “Health-Care Product Advertising: The Influences of Message Framing and Perceived Product Characteristics,” Psychology & Marketing (SSCI), Vol. 24 (2), pp. 143-169.

 

47.     Chun-Tuan Chang (2006), “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements”, in Cornelia Pechmann and Linda L. Price (Eds.), Advances in Consumer Research (Vol. 33), pp. 104-112, Provo, UT: Association of Consumer Research.

 

48.     Chun-Tuan Chang, and Yu-Kang Lee (2006), “The Moderators of Vividness Effects and Statistical Formats on Framing-Message Effectiveness Relationship” in Karin M. Ekström and Helene Brembeck (Eds.), European Advances in Consumer Research (Vol.7), Provo, UT: Association of Consumer Research, pp. 388-389.

 

49.     Chun-Tuan Chang (2005), “Advertising Healthcare Products,” Annals of Tourism Research (SSCI), Vol. 32 (3), pp. 808-811.

 

50.     Yu-Kang Lee, and Chun-Tuan Chang (2005), “Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan,” Modern Asian Studies (SSCI), Vol.39 (1), pp. 133-153.

 

51.     Chun-Tuan Chang (2004), “Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making,” Consumer Interest Annual, Vol. 50, pp. 106-107.

 

52.     Chun-Tuan Chang (2003), “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products” in Darach Turley and Stephen Brown (Eds.), European Advances in Consumer Research (Vol.6), Provo, UT: Association of Consumer Research, pp. 217-224.

 

CONFERNCE PAPRES

1.        Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Tsung-Pin Wang, and You Lin (2019),“When “Human-like” Becomes “Humans Don't Like It”: The Impact of Regulatory Focus and Health Locus of Control on Evaluations of Anthropomorphized Healthcare Products” presented at 2019 Winter American Marketing Association Conference (AMA), Austin, U.S.A.

 

2.        Tok, Dickson and Chun-Tuan Chang (2019), “How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name,” Competitive Paper Session, presented at 2019 Academy of Marketing Science Annual Conference (AMS), Vancouver, Canada.

 

3.        Chu, Xing-Yu (Marcos), Chun-Tuan Chang, and Dickson Tok (2019), “Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation,” Competitive Paper Session, presented at 2019 Academy of Marketing Science Annual Conference (AMS), Vancouver, Canada.

 

4.        Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kong (2019), “Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing,” Competitive Paper Session, presented at 2019 Academy of Marketing Science Annual Conference (AMS), Vancouver, Canada.

 

5.        Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kung (2019), “Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing,” Competitive Paper Session, paper will be presented at 2019 Society for Consumer Psychology Conference (SCP), Savannah, U.S.A.

 

6.        Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Kang Lee, Hui-Wen Chang, and Guei-hua Huang (2018), “‘Million Dollar Smile?’ Advertising Effects of a Model’s Smile Intensity Depend on Relationship Norm and Consumer Self-Construal,” Competitive Paper Session, paper presented at 2018 Association for Consumer Research North American Conference (ACR), Dallas, U.S.A.

 

7.        Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018), “Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness,” Competitive Paper Session, paper presented at 2018 Association for Consumer Research North American Conference (ACR), Dallas, U.S.A.

 

8.        Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018), “Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors,” paper presented at 2018 Asia-Pacific Conference on Management and Business (APCMB), Fukuoka, Japan.

 

9.        Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Shr-Chi Wang, and Dickson Tok (2017), “Can Sexy Images Drag You Down? How Gender and Self-construal Impact Subsequent Indulgent Consumption,” Competitive Paper Session, paper presented at 2017 Association for Consumer Research North American Conference (ACR), San Diego, U.S.A.

 

10.     Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Hsin-Yi Wang, and Dickson Tok (2017), “Does Bigger Equal Better? How Product-Model Size Ratio and Brand’s Social Role Impact Ad Effectiveness,” Competitive Paper Session, paper presented at 2017 Association for Consumer Research North American Conference (ACR), San Diego, U.S.A.

 

11.     Chu, Xing-Yu and Chun-Tuan Chang (2017),“It’s Better Over There”- How Spatial Distance Affects Consumers’ Product Evaluation,” paper will be presented at 2017 Summer American Marketing Association Conference (AMA), San Francisco, U.S.A.

 

12.     Chang Chun-Tuan, Xing-Yu Chu, and Hsin-yi Wang (2017),“Is Bigger Always Better? The Impacts of Product-Model Size Ratio and Brand Social Role on Advertising Effectiveness,” paper will be presented at 2017 Summer American Marketing Association Conference (AMA), San Francisco, U.S.A.

 

13.     Chang Chun-Tuan, Xing-Yu Chu, and Shih-Ting Kao (2017),“The Right Formula of Ad Language and Relationship Norm for a Cute Spokes-Character,” paper will be presented at 2017 Summer American Marketing Association Conference (AMA), San Francisco, U.S.A.

 

14.     Chu, Xing-Yu and Chun-Tuan Chang (2017), “Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-interest, Self-indulgence or Less Helping Behavior,” paper will be presented at 2017 Academy of Marketing Science Annual Conference (AMS), San Diego, U.S.A.

 

15.     Chu, Xing-Yu, Chun-Tuan Chang, and Shr-Chi Wang (2017), “Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-construal,” paper will be presented at 2017 Academy of Marketing Science Annual Conference (AMS), San Diego, U.S.A.

 

16.     Lee, Hsiao-Ching, Xing-Yu Chu, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2017), “The Spell of Cuteness in Food Communication? It Depends on Consumption Motivation, Food Type and Incidental Affect,” paper will be presented at 2017 Academy of Marketing Science Annual Conference (AMS), San Diego, U.S.A.

 

17.     Chu, Xing-Yu, Chun-Tuan Chang, and Ming-Tsung Kung (2017), “Does Distance Make It Beautiful? Spatial Distance and Consumers’ Product Evaluations,” paper will be presented at 39th Annual ISMS Marketing Science Conference, Los Angeles, U.S.A.

 

18.     Chang, Chun-Tuan, Xing-Yu Chu, Hsin-Yi Wang, and Ming-Tsung Kung (2017), “Is Bigger Always Better the Impacts of Product-model Size Ratio and Brand Social Role on Advertising Effectiveness,” paper will be presented at 39th Annual ISMS Marketing Science Conference, Los Angeles, U.S.A.

 

19.     Chang, Chun-Tuan, Xing-Yu Chu, Pei-Chi Chen, and Yi-Feng Huang (2017), “Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing,” paper presented at 2017 Winter American Marketing Association Conference (AMA), Orlando, U.S.A.

 

20.     Lee, Hsiao-Ching Chun-Tuan Chang, Yu-Hsuan Chen, Yu-Shian Huang, and Xing-Yu Chu (2017), “Eat Me, Eat Me Not: Cute Food and the Consumer Disposition,” paper presented at 2017 Winter American Marketing Association Conference (AMA), Orlando, U.S.A.

 

21.     Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2016), “Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety,” paper presented in the 2016 International Conference on Internet Studies (NETs 2016), Osaka, Japan.

 

22.     Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016), “Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema,” paper presented at 2016 Academy of Marketing Science Annual Conference, Lake Buena Vista, USA.

 

23.     Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016), “Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema,” paper presented at American Marketing Association Winter Educators' Conference 2016 Proceedings, Las Vegas, USA.

 

24.     Chang, Chun-Tuan, Chu, Xing-Yu, Cheng, Zhao-Hong, and Tok, Dickson (2015), “Can Buying a Product with a Cause Make Us Better People? Licensing Effect after Purchasing a Product with a Cause,” paper presented at the Conference of Association of Consumer Research, New Orleans, USA.

 

25.     Chen, Pei-Chi, and Chang, Chun-Tuan (2015), “Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing,” paper presented at the 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China.

 

26.     Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2015), “Mediating Roles of Control Self-Efficacy and Social Interaction Anxiety Between Materialism and Smartphone Addiction: Opening the Black Box in US and China,” paper presented in the 2015 Annual Symposium on Management and Social Sciences (ASMSS), Osaka, Japan.

 

27.     Chen, Pei-Chi and Chang, Chun-Tuan (2015), “Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness,” paper presented at the 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China.

 

28.     Chang, Chun-Tuan and Chen, Pei-Chi (2014), “An Eye on Cause-Related Marketing Ads: Using Eye-Tracking to Investigate the Effects of Execution Style and Product Type,” paper presented at the 2014 American Marketing Association Winter Marketing Educators’ Conference, Orlando, US.

 

29.     Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2014), “Is Your Smartphone Helping You as much as It's Hurting You? A Cross Country Survey,” paper presented in the 2014 International Symposium on Business and Social Sciences (ISBSS), Hokkaido, Japan.

 

30.     Chang, Chun-Tuan, Feng, Ching-Chiao and Chen, Pei-Chi (2013), “All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal,” paper presented in Conference of European Association of Consumer Research, Barcelona, Spain.

 

31.     Lee, Yu-Kang, Lin, You, Cheng, Zhao-Hong, and Chang, Chun-Tuan (2013), “When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction,” paper presented in the 1st International Conference on Behavioral Addictions, Budapest, Hungary.

 

32.     Chang, Chun-Tuan, Yu, Ya-Ting, and Lin, You (2012), “Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising,” paper presented in Conference of Association of Consumer Research, Vancouver, Canada.

 

33.     Chang, Chun-Tuan, Yen, Ching-Ting, and Chen, Ting-Ting (2011), “All Metaphors in Advertising Are Not Created Equal: Influences of Product Type and Need for Cognition,” paper presented in Conference of Association of Consumer Research, St. Louis, US.

 

34.     Chang, Chun-Tuan, Lee, Yu-Kang, and Chen, Ting-Ting (2011), “Product or Cause? The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising,” paper presented in Conference of Association of Consumer Research, St. Louis, US.

 

35.     Chang, Chun-Tuan, Lee, Yu-Kang, and Chen, Ting-Ting (2010), “Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement,” paper presented in Conference of Association of Consumer Research, Jacksonville, US.

 

36.     Chang, Chun-Tuan, Lee, Yu-Kang, Wu, Shan-Min, and Chen, Ting-Ting (2010), “Are Guilt Appeals Good in Green Marketing? The Moderating Roles of Issue Proximity and Environmental Involvement,” paper presented in Conference of European Association of Consumer Research, London, UK.

 

37.     Chang, Chun-Tuan, Liu, Hsiu-Wen, and Chen, Ting-Ting (2010), “Is Product-Cause Fit a Panacea in Cause-Related Marketing? Impacts of Type of Fit, Product Type, and Donation Magnitude,” paper presented in Conference of European Association of Consumer Research, London, UK (NSC: 96-2914-I-390-004-).

 

38.     Chang, Chun-Tuan and Chen, Ting-Ting (2009), “Guilt Appeals in Cause-Related Advertising: What Are Their Effects?” paper presented in Conference of Association of Consumer Research, Pittsburgh, USA.

 

39.     Chang, Chun-Tuan, and Chen, Kuang-Hao (2009), “Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion,” paper presented in International Conference on Business and Information, Kuala Lumpur, Malaysia.

 

40.     Chang, Chun-Tuan, and Wu, Shan-Min (2009), “Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity,” paper presented in International Conference on Business and Information, Kuala Lumpur, Malaysia.

 

41.     Chang, Chun-Tuan and Chen, Ting-Ting (2009), “Do Priming and Product Involvement Matter in Blog Product Placement?” paper presented in the International Applied Business Research (IABR) Conference, San Antonio, USA.

 

42.     Chang, Chun-Tuan, and Chang, Ya-Fen (2008), “Influences of Message Framing and Temporal Distance on Healthcare Advertising Promotion,” paper presented in International Conference on Business and Information, Seoul, Korea.

 

43.     Chang, Chun-Tuan, and Chan, Te-Yao (2008), “Country-of-Design and Country-of-Manufacture Effects on Consumer Perceptions of Product Evaluation,” paper presented in International Conference on Business and Information, Seoul, Korea.

 

44.     Lee, Chia-Ying, and Chang, Chun-Tuan (2008), “I Does Product-Cause Fit Really Matter in Cause-Related Marketing for Harmful Products? Influences of Fit Nature and Product Type,” paper presented in International Conference on Business and Information, Seoul, Korea.

 

45.     Chang, Chun-Tuan, Lee, Yu-Kang, Chang, Ya-Fen (2007), “All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing,” paper presented in Conference of Association of Consumer Research, Memphis, USA.

 

46.     Chang, Chun-Tuan, Lee, Yu-Kang, Lee, Chia-Ying, and Chan, Te-Yao (2007), “The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing,” paper presented in Conference of Association of Consumer Research, Memphis, USA.

 

47.     Chang, Chun-Tuan and Lee, Yu-Kang (2007), “All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision,” paper presented in Conference of European Association of Consumer Research, Milan Italy (NSC: 96-2914-I-390-004-).

 

48.     Lee, Yu-Kang and Chang, Chun-Tuan (2007), “Gender Electioneering: Issue versus Image Style and the Decision to Go Negative in Political Advertising,” paper accepted by at the annual meeting of American Political Science Association, Chicago, USA. 

 

49.     Chang, Chun-Tuan and Lee, Yu-Kang (2007), “Framing Appealing Advertising – Are Charities Getting it Right?” paper accepted by the Academy of Marketing Science World Marketing Congress, Verona, Italy.  (NSC: 93-2416-H-390-009)

 

50.     Chang, Chun-Tuan and Lee, Yu-Kang (2007), “All Political Advertisements are Not Created Equal: Influences of Political Sophistication and Candidate Credibility on Political Advertising,” paper accepted by the Academy of Marketing Science World Marketing Congress, Verona, Italy. (NSC: 95-2416-H-390-005-)    

 

51.     Lee, Yu-Kang, Chang, Chun-Tuan, and Chyi-Lu Jang (2007), “Child Poverty Advertising: Are Charities Getting It Right?” paper presented in the annual meeting of American Sociological Association (round-table section), New York, USA.

 

52.     Chang, Chun-Tuan, and Li, Yu-Shin (2007), “Influences of Affect-Based Complementarity on Cause-Related Marketing,” paper presented in International Conference on Business and Information, Tokyo, Japan.

 

53.     Chang, Chun-Tuan and   Fang, Shin-Kuang (2007), “Does Coupon Framing Influence Consumer Evaluation of Price Discount Promotion?” paper presented in International Conference on Business and Information, Tokyo, Japan.

 

54.     Lee, Yu-Kang and Chang, Chun-Tuan (2006), “Do Political Sophistication and Candidate Credibility Matter to Political Advertising?” paper accepted by at the annual meeting of American Political Association, Philadelphia, USA. (NSC: 95-2416-H-390-005-)    

 

55.     Lee, Yu-Kang and Chang, Chun-Tuan (2006), “Social Inequalities of Lottery Advertising on Consumer Welfare,” paper presented in the annual meeting of American Sociological Association (round-table section), Montreal, Canada. (NSC: 94-2412-H-110-002-) 

 

56.     Chang, Chun-Tuan and Kuo, Shu-Hui (2006), “Does More Corporate Charitable Donation Always Lead to More Consumer Purchases?” paper presented in the International Conference on Business and Information, Singapore.

 

57.     Chang, Chun-Tuan and Wang, Yi-Ren 2006, “Do Numbers Really Talk? Influences of Framing Effects on Consumer Investment Decisions,” paper presented in the International Conference on Management Sciences & Decision Making, Taipei, Taiwan.

 

58.     Chang, Chun-Tuan (2005), “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements,” paper presented in Conference of Association of Consumer Research, San Antonio, USA.

 

59.     Lee, Yu-Kang and Chang, Chun-Tuan (2005), “Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan,” paper presented in the annual meeting of American Political Association, Washington, DC, USA.

 

60.     Chang, Chun-Tuan and Lee, Yu-Kang (2005), “The Moderators of Statistical Formats of Product Efficacy and Graphical Display on Framing Message Effectiveness Relationship,” paper presented in Conference of European Association of Consumer Research, Gothenburg, Sweden. (NSC: 93-2416-H-390-009) 

 

61.     Chang, Chun-Tuan (2005), “Does Perceived Health Risk Increase or Decrease the Effectiveness of Positively versus Negatively Messages?” paper presented in the Taiwan-Strait Economic Forum: Industrial Economics and Financial Management, Tianjin, China.

 

62.     Lee, Yu-Kang and Chang, Chun-Tuan (2004), “Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan,” paper presented in the Western Conference of the Association for Asian Studies, Seattle, USA.

 

63.     Lee, Yu-Kang and Chang, Chun-Tuan (2004), “Influences of Message Framing and Political Familiarity on Political Communication – An Experimental Study in Taiwan,” paper presented in the Midwest Conference on Asian Affairs, Minneapolis, USA.

 

64.     Chang, Chun-Tuan (2004), “The Moderating Effects of Perceived Product Characteristics on the Message Framing-Advertising Effectiveness Relationship” paper accepted for AMA 2004 Summer Marketing Educators’ Conference, Boston, USA.

 

65.     Chang, Chun-Tuan (2004), “Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making,” paper accepted by the American Council on Consumer Interests, Washington, DC, USA.

 

66.     Lee, Yu-Kang, and Chang, Chun-Tuan (2003), “Social Welfare Effects of the Public Welfare Lottery: A Taiwanese Case,” paper presented in The New England Association for Asian Studies Conference, Boston, USA.

 

67.     Chang, Chun-Tuan (2003), “A Model of Advertising Effectiveness of Healthcare Products: Message Framing Effects, Perceived Product Innovativeness, and Consumer Health Consciousness,” paper presented in 111th Annual Convention, American Psychology Association, Toronto, Canada.

 

68.     Lee, Yu-Kang and Chang, Chun-Tuan (2003), “The Welfare Effects of the Public Welfare Lottery: Evidence from Taiwan,” paper presented in Conference of Asian Studies on the Pacific Coast (ASPAC), Hawaii, USA.

 

69.     Chang, Chun-Tuan (2003), “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products,” paper presented in Conference of European Association of Consumer Research, Dublin, Ireland.