COURSES TAUGHT

Experimental Design (Ph.D. level)**

Consumer Behavior (Ph.D. level)**

International Marketing Management (MBA level) **

Marketing Management and Research (MBA level) **

Marketing Research and Consumer Behavior Insight (MBA level)

Integrated Marketing Communication (undergraduate level) **

Consumer Behavior (undergraduate level)

Introduction to Marketing (undergraduate level, National Cheng-Kung University)

Marketing Strategic Management (undergraduate level, U. of Edinburgh) **

Marketing Management (undergraduate level, U. of Edinburgh) **

 

** Taught in English